River City Bangkok, ‘Asia’s premier art and antique hub’, to stage a dazzling multimedia exhibition of Chinese art, the first of its kind in Thailand targeting the next generation of art lovers and collectors
Management at River City Bangkok have transformed the second floor of the 33 year old art center to inspire the new generation. In recent years there has been a wave of interest in Bangkok’s vibrant “Creative District”. This coincides with an increasing appetite for contemporary art and local craftsmanship. The new contemporary art floor at River City capitalizes on this trend by offering gallery space dedicated to photography, paintings, and sculpture as well as an auditorium for film and talks.
To launch the art floor, River City Bangkok is presenting an art exhibition of historic Chinese paintings and artifacts transformed through digital enhancements from October 18th to February 12th, 2019. Ms. Linda Cheng, Managing Director of River City Bangkok, says: “Following the remodeling of the ground floor RCB Artery and enhancements of the building’s façade in mid-2016, the opening of the second-floor art space to host contemporary art exhibitions marks the completion of phase two of the center’s repositioning. During this period, River City Bangkok has worked with gallery owners, event organizers, foreign embassies and universities to stage art and culture exhibitions that have broadened visitor profile to include new generation. We now provide people new to art access to quality exhibitions and art-related activities. In so doing, River City Bangkok aims to become Asia’s favorite destinations for Thais, expats and tourists who appreciate top-notch art.
“One of the strengths of River City Bangkok is that it has specialized in antiques for 33 years. Broadening our focus to include contemporary art means we are now seen as a destination for new art collectors.” says Ms. Linda Cheng, Managing Director of River City Bangkok.
At the same time, River City Bangkok has improved the area for antique dealers. The antique zone is an important trade and exchange center for tourists, collectors and dealers from Asian markets including Taiwan, Hong Kong, China, Malaysia, Vietnam and Singapore. Customers are made up of 50 percent Asian, 30 percent Thai and 20 percent European.
River City Bangkok is an active member of Bangkok River Partners (business owners) and collaborates with Creative District Foundation (communities) along the Chao Phraya River to promote the destination for leisure and tourism.
The strength of River City Bangkok is that it’s not only a destination for art lovers, but also a key transit point exploring and enjoying the Chao Phraya River: three piers service commuter ferries, tourist boats, and dinner cruises. Each day, River City Bangkok receives 7,000 visitors. In addition to its ongoing marketing, the center cooperates with organizers and embassies to mount an endless schedule of art and culture exhibitions throughout the year. These activities have increased brand recognition among art lovers.
And don’t miss the range of special activities to be held over the four-month period of the exhibition. There’s, among other activities, a calligraphy workshop. What’s truly special is customers who hold the tickets to the exhibition “Up the River during Qingming” at River City Bangkok, or who plan to take part in the exhibition’s tie-in fun activities, have a chance to win big prizes by posting their photos taken in the exhibition with the hashtag #NPMxRCB.
Prizes up for grabs include a return air ticket to Taiwan and a complimentary ticket for the magnificent National Palace Museum. For more information, visit River City Bangkok’s Facebook fan page.